You work too hard to keep doing free quotes for people who were never going to buy. The Fence Sales Blueprint gives you a simple, proven sales process that turns more of your estimates into paying fence jobs — without running more leads.
Let’s cut through the noise: your first call is quietly costing you thousands of dollars every month — and you don’t even see it happening.
Not because you’re bad at talking to customers. Not because you don’t know your trade. But because the way that first conversation goes is setting you up to lose long before you ever pull into the driveway.
You burn hours driving from estimate to estimate. You answer every call. You walk yards. You send clean, detailed quotes… and then you get ghosted, shopped, or told “we’ll think about it.”
Meanwhile, your crew sits around waiting for jobs you should be landing.
A weak first call doesn’t just “let everyone through” — it attracts the exact people who waste your time.
Look at who your current process is welcoming:
If you waste even 8 hours a week on dead-end leads and burn gas on useless estimates, you’re throwing away $1,200–$2,000 every week in time, fuel, and lost opportunity.
Over a year? $50,000–$100,000 evaporates. Not because you’re lazy. Not because you don’t work hard. But because your first call isn’t doing the job it’s supposed to do.
When the first call is unstructured:
If the first call didn’t set you up as the professional, you’re walking into that estimate already behind.
You think you’re “competing.” You’re not. You’re being compared, shopped, and measured against lowballers and DIY ideas they found online.
By the time you pull out your measuring wheel, the homeowner has already started deciding:
If you don’t have a real process, you’re just “the next guy with a clipboard.” That’s why one appointment feels great, the next feels awkward, and the next one, they rush you out.
You already do what most contractors don’t: you hand the quote over right there on-site. That part is right.
But here’s where most fence contractors lose the job: the moments right before and right after you reveal the price are completely unstructured — and that’s killing your close rate.
If the customer isn’t confident before they see the number, they freeze. If you don’t guide the decision after they see the number, they stall.
That’s why even great contractors keep hearing:
None of those objections are really about price. They’re about uncertainty. Right now, the customer is left on their own to figure out what the number means and how to decide — and that’s when hesitation takes over.
But when you use a simple, natural rhythm around the quote — one moment before and one moment after — the entire dynamic shifts.
That’s where our killer close technique comes in. It’s low-pressure, conversational, and fits the way homeowners actually make decisions. It works hand-in-hand with the moment before the quote to turn what used to be an awkward handoff into a confident, smooth, decision-making moment.
You don’t need more leads. You don’t need more ads. You don’t need to “get your name out there” any more than you already have. You need a sales process that actually works.
Right now your results feel inconsistent because your process is inconsistent. Some calls feel great, some estimates feel awkward, some customers are easy, others vanish.
It’s not your skill. It’s not the market. It’s not the customer. It’s the lack of a simple, repeatable system that guides the customer from first call → yard walk → quote → decision.
A great sales system:
This isn’t guesswork or theory. This is a field-tested system used by real fence contractors who are closing more jobs while running fewer estimates.
Most contractors waste half their week talking to people who were never serious. This script stops that immediately.
You’ll know what to ask, how to ask it, and how to confidently guide the call so the customer sees you as the pro before you ever drive out to the property.
No awkward small talk. No weird transitions. No rambling explanations.
Just a simple, repeatable walk-through that creates trust, confidence, and comfort — the three emotions homeowners need to feel before they see your price.
There are two key moments during every estimate that decide whether you close the job or lose it.
Inside the Blueprint, you’ll learn the simple rhythm that sets the stage before the quote and guides the decision after — ending with our killer close technique, a friendly, natural line that leads the customer to a yes without pressure.
Not every customer decides on the spot (even though many will when you use this system).
For the few who don’t, you’ll get short, simple follow-up texts and emails that reopen conversations and pull decisions forward — without sounding desperate.
Your best customers would send you referrals — they just don’t know how, and they’re never asked the right way.
You’ll get a simple, repeatable method for earning referrals naturally, without feeling weird or pushy.
Most “sales advice” comes from people who’ve never stood in a muddy backyard measuring a fence line while two kids scream, a dog barks, and the homeowner is already thinking about getting three more quotes.
If we haven’t met, I’m Brian Jopp, and the truth is… before I started my fence company, I had never built a fence.
I came from the marketing world. My brother, the experienced fencer, approached me about starting a company together — and I believed in him. So I sold off my marketing clients, shut down what was working, and jumped headfirst into an industry I knew nothing about.
Because I didn’t know better, I convinced myself the key to selling fences was knowledge. So I went deep.
I learned every technical detail — rail design, post depth, wood grades, hardware, vinyl composition… I even learned about titanium dioxide levels in vinyl fencing because I thought, “If I know more than every other contractor, I’ll close more jobs.”
But I wasn’t closing more jobs.
I was driving all over town for people who weren’t serious. I got ghosted. I got shopped. I got used as the “free measuring guy” so cheaper contractors could undercut me by a couple hundred bucks using my numbers. I was burning time, burning fuel, and burning out.
I kept thinking the issue was leads.
“If I just had more calls… If I just had better marketing… If I just had more chances…”
But more leads just meant more wasted time.
The problem wasn’t leads. The problem was the lack of a repeatable sales system.
Once I built that system — once I structured the first call, the yard walk, the quote rhythm, and the close — everything changed.
My close rate shot up. My wasted trips dropped. Customers stopped shopping me. They started choosing me confidently, right at the table.
And here’s the part that proved the Blueprint was bigger than me: this Blueprint is a more detailed, expanded version of the exact training I used to give my office staff and every employee I promoted to estimator.
And the close rate? It stayed the same.
It didn’t matter if I ran the estimate or if someone I trained ran it.
Same process. Same flow. Same outcome.
That’s when it hit me: this method is predictable. This method is repeatable. This method works no matter who uses it.
That’s where the Fence Sales Blueprint came from. Not a seminar. Not a theory. Real backyards. Real homeowners. Real pressure. The same world you’re in right now.
You can talk specs and warranties all day. It won’t close the job by itself. Homeowners say yes when they feel safe, understood, and confident they’re making the smart choice.
The Blueprint is engineered to build that confidence long before the quote ever hits their hands.
Without a real system, every estimate is a coin flip. With the Blueprint, you know exactly how to run the call, the visit, the quote, and the close. No more guessing. No more hoping.
This isn’t about charm or charisma. It’s about following a simple, natural process. If you can have a normal conversation, you can close with this Blueprint.
A broken sales process doesn’t get better with more leads — it just wastes more of them. When your process is solid, more leads turn into more revenue, not more frustration.
You can keep running estimates the old way. You can keep hoping the next lead is better. You can keep guessing your way through appointments and letting customers decide if — or when — they’ll get back to you.
But you already know how that story ends:
The Fence Sales Blueprint is the off-ramp.
It gives you a system that filters out nonsense, frames you as the professional, makes homeowners comfortable, makes decisions easy, removes pressure, increases close rate, and gives you predictable results week after week.
This Blueprint isn’t about learning to “sell.” It’s about taking control of the one part of your business that determines everything else: what happens during an estimate.
When you join the Fence Sales Blueprint, you’re not getting generic “tips” or random strategies. You’re getting the complete end-to-end system I used to build a high-closing fence company from scratch — the same system my staff used — the same system that produced consistent results no matter who ran the estimate.
Your craftsmanship isn’t the problem. Your effort isn’t the problem. Your leads aren’t the problem. The problem is the process.
The moment you fix the process, everything that used to feel hard becomes easier:
You can keep doing estimates the old way and hope something changes… or you can plug into a system that’s already working in the real world.
You don’t need more information. You don’t need another video. You don’t need a hundred random tips. You need one Blueprint. One system. One process that works.
If you’re ready to stop wasting time, stop getting ghosted, and stop giving away free estimates to people who were never buying…
And if you’re ready to start closing with confidence, start controlling the sale, and start getting the jobs you should’ve been winning all along…
Then it’s time to get inside the Blueprint.
✅ The First Call Framework
✅ The In-Home Sales Flow
✅ The Two-Moment Closing Rhythm + Killer Close Technique
✅ The Follow-Up Scripts
✅ The Referral Method
Use the Blueprint on your very next estimate.